Both companies have so many fans who have been asking for this for a while, and we felt like maybe they can wait a little bit longer but we will give them something new."īennink is no stranger to the world of video games. It's a Lego product, but it's also a Nintendo product. He continues: "The only brief my design team got was: do something that only these two companies could do together. It was something neither company had done before." LEGO designer Jonathan Bennink "Both Nintendo and Lego management voted on the ideas and the one that got the most votes was the interactive figure, because it was one of the most original things that we saw in the line-up. We had a range of them at the time, not just Mario. Then about eight ideas were brought to the table - all concrete directions - and one of them was this idea of an interactive figure. "At that level it's mostly about values, what you want to bring to the world, and see if you align in terms of morals. "The first talks started in the summer of 2015, when upper management met and had talks about whether we should collaborate," Lego design manager Jonathan Bennink tells. A bit like a physical version of Super Mario Maker, where families build their own levels and play around with an interactive toy Mario who reacts to movement and the blocks he lands on. Instead, Lego Super Mario is an unusual amalgamation of toy and interactive entertainment. "About eight ideas were brought to the table - all concrete directions"īut neither business was interested in the obvious. You could even foresee a Lego video game featuring Mario and chums.
It would have been easy - and probably quite lucrative - for Lego to put together some branded sets: blister packs of figures and a giant Peach's castle to build. The project, however, isn't what anyone had expected. The two brands clearly match-up, which is why the news that Lego and Nintendo had collaborated on a Super Mario project was exciting. Warner Bros' various Lego video games are among a select group of third-party titles to have sold big on Nintendo consoles, whereas Nintendo's cast of characters have long proven themselves to be a licensing goldmine for toy companies.
It's actually surprising that Lego and Nintendo, two icons of family entertainment, have never worked together before.
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